Consumer's Impact through Electronic Media Advertising: Case of Nepal

An advertisement can appear almost anywhere. In all
developed countries, and most of the south, too, by
now, there are five main media available: TV, the
press, outdoor, radio and cinema. They are important
in different proportions in different countries. In
case of Nepal; ninety s onwards many private medias
appeared. It is known that TV is very strong and
effective media in developed nations. Still 67.85% of
the audience mostly watch domestic channels like,
NTV, Channel Nepal, Kantipur TV, Image Channel. So
the advertisers should select domestic channel to
advertise the products besides other channels.
Another fact is that, both urban and rural areas
preferred TV is the strong media that can provide
information fast and effectively. In urban households
more than 80 % have TV sets. But in sub-urban areas
that may not happen due to several reasons like lack
of electricity, lack of cable, poor economic
condition etc. Therefore advertiser should select TV
as a most effective media to advertise their product
in urban and rural. In rural area, he can select Radio for to transmit the ad message.

Autorentext

Dr. Bhoj Raj Aryal, a Ph.D holder on "Consumer's impact through electronic media advertising: A case of Nepal" from India did MBA from Tribhuvan University,Nepal. He is involved in teaching Post Graduate students for 16 yrs and has published various articles and research papers in journals.He has been the judge for adversting award for 5 yrs.

Klappentext

An advertisement can appear almost anywhere. In all developed countries, and most of the south, too, by now, there are five main media available: TV, the press, outdoor, radio and cinema. They are important in different proportions in different countries. In case of Nepal; ninety's onwards many private medias appeared. It is known that TV is very strong and effective media in developed nations. Still 67.85% of the audience mostly watch domestic channels like, NTV, Channel Nepal, Kantipur TV, Image Channel. So the advertisers should select domestic channel to advertise the products besides other channels. Another fact is that, both urban and rural areas preferred 'TV' is the strong media that can provide information fast and effectively. In urban households more than 80 % have TV sets. But in sub-urban areas that may not happen due to several reasons like lack of electricity, lack of cable, poor economic condition etc. Therefore advertiser should select TV as a most effective media to advertise their product in urban and rural. In rural area, he can select 'Radio' for to transmit the ad message.