Consumer Satisfaction in Automobile Industry

Automobile markets are suffering from such competition. They have to believe consumers as the core concept of their business; consumer satisfaction is what guarantees the future of the automobile market and it is achievable by an adoption between their services / products and the consumers needs. The purpose of this study is to provide a better understanding of the satisfaction levels among consumers and how manufacturers can improve their product (automobile). To reach this purpose we have studied different models.

Autorentext

He received his PH.D in Commerce field. He is assistance proffessor in Management Depaertment, Sarvestan Branch,Islamic Azad University, Sarvestan, Islamic Republic of Iran.