CONSUMERS' ATTITUDE TOWARDS VIDEO ON DEMAND SERVICES

This research report entitled "Consumers' Attitude towards Video on Demand Service in Nepalese Market" is a survey-based research study. The study attempts to know the consumer attitude towards video-on-demand service in the context of Nepal. The business dynamics of the VoD service that sustained for mass has now become more customized and friendly for people. Since very little research has been carried out on this topic, it will be helpful for those willing to research this field. The study showed that there is a significant interaction effect of consumer attitude towards VoD applications. Similarly, there is a significant difference in consumer attitudes towards VoD applications. Consumers are willing to subscribe for VoD services considering the features of VoD applications and the Quality of Content in VoD applications.

Autorentext

Dr. Gopal Thapa ist ein angesehener außerordentlicher Professor an der Tribhuvan Universität, Nepal. Er hat einen Doktortitel in Marketing von der Dr. K N Modi University, Jaipur, Indien. Dr. Thapa verfügt über mehr als 25 Jahre Erfahrung auf dem Gebiet der Lehre, Ausbildung, Forschung und Beratung. Sudip Karki ist MBM-Absolvent der Tribhuvan-Universität.

Klappentext

This research report entitled "Consumers' Attitude towards Video on Demand Service in Nepalese Market" is a survey-based research study. The study attempts to know the consumer attitude towards video-on-demand service in the context of Nepal. The business dynamics of the VoD service that sustained for mass has now become more customized and friendly for people. Since very little research has been carried out on this topic, it will be helpful for those willing to research this field. The study showed that there is a significant interaction effect of consumer attitude towards VoD applications. Similarly, there is a significant difference in consumer attitudes towards VoD applications. Consumers are willing to subscribe for VoD services considering the features of VoD applications and the Quality of Content in VoD applications.