Consumers' Awareness and Intention to Purchase Organic Vegetable

Organic agriculture has received attention in recent decade on account of its biological feature, so agricultural institutions have been formed and developed enormously in organic field at the present time in Cambodia. Hence, this research is to identify organic market trend, organic consumers' profile, organic consumers' awareness, consumers' knowledge of organic vegetable certification, and the factor influences consumer's intention to purchase organic vegetable through descriptive statistics, chi-square, factor analysis, correlation analysis and multiple regression analysis which was conducted in Phnom Penh City where is the best place selling organic products majority in Cambodia. Data was collected in front of several supermarkets by structure questionnaire within 456 respondents.

Autorentext
Sothea, KouySothea Kouy- Official at Ministry of Commerce in Cambodia, and lecturer at Royal University of Law and Economics (Part Time). In the past, he worked as an auditor and business development supervisor. He obtained Master Degree in the field of Agri-Business from Khon Kaen University, Thailand. Author of several articles in International journals.