Content Strategy

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

Autorentext

Guiseppe Getto is Associate Professor of Technical Communication at Mercer University and President and Founder of Content Garden, Inc., a content strategy and UX consulting firm.

Jack T. Labriola is Experience Design Senior Researcher at Truist and Vice President of User Experience and Content Strategy at Content Garden, Inc.

Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing Program.

Inhalt

Introduction: What Is Content Strategy Chapter 1: Key Concepts in Content Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience Analysis Chapter 4: Identifying Content Types and Channels Chapter 5: Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a Content Strategy Plan Chapter 8: Collaborating With Other Content Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring Content Usability and Accessibility Chapter 11: Delivering, Governing, and Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools and Technologies Chapter 14: Establishing Yourself as a Content Strategist