Context Analysis

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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Context analysis is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment. This is an important aspect of business planning. One kind of context analysis, called SWOT analysis, allows the business to gain an insight into their strengths and weaknesses and also the opportunities and threats posed by the market within which they operate. The main goal of a context analysis, SWOT or otherwise, is to analyze the environment in order to develop a strategic plan of action for the business.

Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09786131184970
    • Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
    • EAN 9786131184970
    • Format Fachbuch
    • Titel Context Analysis
    • Herausgeber Betascript Publishing
    • Anzahl Seiten 96
    • Genre Wirtschaft

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