Continuous Cultural Efficacy

Your organization's cultural efficacy, or vitality in the face of challenges, will determine how well you compete. It is one thing to create an appropriate culture and another to sustain a culture's rapid evolution at a competitive pace. Continuous efficacy extends the profitable life cycle of any business. As the business environment changes, the existing culture stagnates or drifts and becomes less relevant to the market. The purpose of this book is to illustrate a way for a culture to evolve towards something better in relation to the business environment's current and pending demands. This book describes a method that can be used to set up and migrate to a culture that is continuously aligned with the vision of the organization and is relevant to its markets. The method not only enables the establishment of cultural elements in the governing layer, but it also promotes transference, assimilation, and usage in the sub-cultures that exist everywhere in the organization's structure.

Autorentext

O Dr. Bigley é um executivo de operações com mais de 35 anos de experiência em liderança global, tendo trabalhado em 26 países. É também professor titular a tempo inteiro, ensinando estudantes de pós-graduação em liderança, negócios e tecnologia. As suas paixões são a inovação, a excelência da liderança e o serviço ao cliente.

Klappentext

Your organization's cultural efficacy, or vitality in the face of challenges, will determine how well you compete. It is one thing to create an appropriate culture and another to sustain a culture's rapid evolution at a competitive pace. Continuous efficacy extends the profitable life cycle of any business. As the business environment changes, the existing culture stagnates or drifts and becomes less relevant to the market. The purpose of this book is to illustrate a way for a culture to evolve towards something better in relation to the business environment's current and pending demands. This book describes a method that can be used to set up and migrate to a culture that is continuously aligned with the vision of the organization and is relevant to its markets. The method not only enables the establishment of cultural elements in the governing layer, but it also promotes transference, assimilation, and usage in the sub-cultures that exist everywhere in the organization's structure.