Convergence Adoption Model (CAM)

This study proposes the convergence adoption model (CAM) extended from the technology acceptance model (TAM) by incorporating constructs critical for a convergence technology, such as compatibility, task technology fit (TTF) and visual aesthetics of the interface design. The proposed model is tested in the context of a smart car service.The results of our study indicate that the compatibility with past experiences with existing and comparable technologies is indeed a critical factor affecting perceived ease-of-use, perceived usefulness, and perceived enjoyment of a smart car service. It is also found that TTF directly influence the adoption intention and is also a significant factor mediating the effect of perceived usefulness and perceived enjoyment on the adoption intention. Finally, the results show that visual attractiveness of the interface design enhances the evaluation of the key constructs of our model, such as user's perception of compatibility, perceived enjoyment, and adoption intention.

Autorentext

O Dr. Sung-Bin Yoon é professor adjunto na Escola de Ciências e Tecnologias Integradas de Seul. A professora Erin Cho é professora associada de Design e Gestão na Parsons School of Design.