Coordination of CSR in sub-Saharan Africa

The interdependence of the global community resulting from globalization has put the public relations of transnational corporations on the spot to cater for the different expectations of their host and home publics. Corporate social responsibility (CSR) provides an opportunity for these corporations to establish and maintain beneficial relationships with their host and home publics. This book focuses on the coordination mechanisms used in CSR in sub-Saharan Africa by transnational corporations (TNCs). The book examines how the global CSR objective is maintained by the parent company in the subsidiaries in their bid to balance the international and local demands of their diverse stakeholders. The influence of the international business orientation on the kind of CSR activities carried out and how the role and importance of subsidiaries relates to the coordination mechanisms employed are examined. The book additionally looks at the importance of CSR and the motivation behind the CSR activities of the subsidiaries. Data for this book is generated from qualitative interviews of top and middle management staff and responses from a survey of over 100 subsidiaries.

Autorentext

Che Tita holds an M.Phil. in publishing from the University of Stirling, Scotland and a BA in English & history from the University of Cardiff, Wales. Che Tita's research interests are corporate communication, CSR, public relations, and communication for development. Che Tita holds a Ph.D. in Communication & Business from the University of Florida