Corporate Culture in Bulgaria Reality and Challenges

The monograph explores the origin, status and trends in corporate culture in Bulgaria. National economic genotype is defined as a leading term for economic studies of culture and organizational behavior. Relationship with organizational practices is analyzed through the prism of business - maturity and development of social capital in the business units. The author attempts to impose social anthropological approach to economic research.

Autorentext

Adelina Milanova is Master of Economics and Economic Sociology and Doctor of Economics (PhD). She is Senior Research Fellow and Associated Professor in the Research Economic Institute at Bulgarian Academy of Sciences. Her favorite areas are: Corporate Culture, Social Capital, Economic and Business Anthropology, Economic Theories.