Corporate Entrepreneurship: Methods, Techniques For Sustainability

There is a story that is usually told about extremely successful companies, a story that focuses on new business creation and innovation. Bhardwaj argues that the true story of success is very unique. In case we want to understand how some companies thrive, we should spend more time looking at how they management innovative culture-at such things as people, their process, or even their technology. And in revealing that hidden logic, Bhardwaj presents a fascinating and provocative blueprint for making the most of innovative capability of human capital. In Corporate entrepreneurship handbook, the author proposes ways to understand the innovative culture and the way we understand the new business creation. In this book, Bhardwaj changed the way we think about business creation and proposes ways to transform the innovative and business creative culture for gaining competitive advantage and sustainability in the long run.

Autorentext

Dr. Broto Rauth Bhardwaj is working as Head, Research and Entrepreneurship Development at Bharati Vidyapeeth University, New Delhi. A gold medalist from IIT Delhi, she has more than 16 years of industry and teaching experience. She has published more than 100 papers in national and international journals including Emerald and Inderscience Journal.