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Corporate Identity
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AH9HQ3J71T7
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Geliefert zwischen Mi., 19.11.2025 und Do., 20.11.2025
Details
High Quality Content by WIKIPEDIA articles! In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130251109
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Sprache Englisch
- Größe H223mm x B151mm x T14mm
- Jahr 2009
- EAN 9786130251109
- Format Fachbuch
- ISBN 978-613-0-25110-9
- Titel Corporate Identity
- Untertitel Corporate identity, Marketing, Corporation, Trademark, Corporate title, Logo, Style guide, McDonald's, Brand, Electronic Arts, Brand equity
- Gewicht 193g
- Herausgeber Alphascript Publishing
- Anzahl Seiten 120
- Genre Wirtschaft
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