Corporate Image upon Points-of-Marketing at St. Patrick's Int. College

the points-of-marketing service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.

Autorentext

Ana Gadjova has achieved a BA degree in teaching foreign languages and recently she has graduated with an MBA (Master of Business Administration) from the University of Sunderland. Ana's work experience is in multifarious fields ranging from translating, interpreting and teaching English and Italian to doing secretarial work.

Klappentext

the points-of-marketing service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.