Corporate PhD Awards

In our book, we examine corporate PhD awards, i.e. prizes from companies for academics and their research. Based on an analytical framework, we aim at finding out why companies award such prizes and evaluate the benefits on the basis of some selected examples. We use our findings to draw implications of how to improve corporate PhD awards and use them more effectively as instruments for corporate social responsibility, employer branding and knowledge transfer. Additionally, we present the case study of the Nokia EBF PhD Award 2007. We were involved in this project and describe the promotional and organizational steps of the prize, as well as a stakeholder analysis considering all groups and persons with a special interest in the award. Later, we briefly analyze submission response and draw based on our findings and experience with the corporate examples - implications of how to improve the prize in the future.

Autorentext

Viktoria K. Brunner and Christof Miska are both graduates from WU Vienna. They gained the CEMS MIM in addition to their degrees in International BA. Viktoria K. Brunner is specializing in International Marketing and Sales. Christof Miska is researching International Management, mainly its cross-cultural potentials and challenges.