Corporate Philanthropy and its Effect on an Organization

An exciting view of corporate philanthropy and how it can be considered in further an organization's business sustainability and affinity in the eyes of the consumer. Philanthropy can be viewed as a pillar with the broader corporate social responsibility mantra of an organization. In this sense, there are means to an end - both altruistic and capitalistic for organizations to strategically integrate philanthropy into all facets of the business model.

Autorentext

Philip L. Fioravante, PhD is a well-rounded business executive having a wide-ranging expertise in strategic marketing, international business & technology planning. Dr. Fioravante is an Associate Professor - Marketing at Walsh College (Troy, MI). In addition, he is a global lecturer on strategic philanthropic initiatives and sits on several Boards.