Corporate Social Responsibility and Beyond

Corporate Social Responsibility became a good business instead of ethical obligation, because companies and experts found that stakeholders appreciated responsibility and its communication, and it could be demonstrable in profit as well. CSR gained a superior goal, increasing profit. The mainstream economics first attacked it, but afterwards degraded it to be a tool of profit-making. This is the CSR s story of success . I evidence with theoretical and empirical arguments that we should go beyond CSR, construe a more truthful realization of business ethics principles: values-driven business. I present two complementing researches, which show a complete picture of corporate responsibility. The first one maps the situation of CSR in Hungary, the second one explores the way to get beyond it.

Autorentext

Zsuzsanna Gy ri obtained her PhD in economics at Corvinus University of Budapest, Hungary. Her research field is Business Ethics, Corporate Social Responsibility and Sustainable, Values-driven Business.She researches new ways of business ethics' practical realization.