Corporate Social Responsibility and Sustainable Competitive Advantage

This book was written in response to limited knowledge of the corporate leaders about the conditions under which corporate social responsibility (CSR) initiatives contribute to sustainable competitive advantage (SCA), specifically in the cement industry. The purpose of this qualitative study, utilizing a single embedded descriptive case study research design, was to achieve a deeper understanding on how CSR initiatives are planned, aligned and implemented in large MNCs in the cement industry and how these initiatives may contribute to the community in the form of sustainable development and the corporation's SCA. The study findings clearly indicated that the strategic approach to CSR (i.e., aligning the corporation goals with the goals of the community) may balance economic value creation with the expectations of local communities. Understanding how CSR initiatives are planned, aligned and implemented in large MNCs in the cement industry may positively impact the community and the corporation's SCA.

Autorentext

Prof. Ivica Katavic, PhD, is a Dean of the University College Nikola ubi Zrinski, Croatia. His principal occupational skills are:(a)knowledge of business and its impact on legal and social context,(b) scientific and applied research skills in the multi-business areas and c) strategic management, CSR, sustainable development, and entrepreneurship.