Corporate Social Responsibility in the Global Business World

This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the wrong practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. CSR in the Global Business World is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.

Provides a global version and discussion of the CSR concept Analyzes specific cases that are of interest to scholars and practitioners Explores and discusses different guises of the CSR notion in business and management schools Covers a wide array of business functions such as marketing, consumer behaviour, corporate governance, non-profit organizations and financial aspects Includes supplementary material: sn.pub/extras

Autorentext
Prof. Dr. Asli Yüksel Mermod is a professor for Business Administration at the University of Marmara, where she held previous positions as Assistant Professor and Associate Professor since 2002. She has been visiting professor Webster University in Geneva/Switzerland and at Bahcesehir University and Okan University in Istanbul. Dr. Samuel O. Idowu is Senior Lecturer at Metropolitan University, London/UK. He is editor-in-chief of the "Encyclopedia of Corporate Social Responsibility" and co-editor of the book series "CSR, Sustainability and Governance".

Inhalt

Part One: Professionals' CSR.- Part Two: Corporate Governance and Financial Crisis.- Part Three: Not-for-Profit Sector and SMEs.- Part Four: Ethics, Morality and CSR in Corporations.- Part Five: CSR in Education and Socially Responsible Investment.