Crayola

Crayola is a brand of artistry supplies manufactured by Crayola LLC founded in 1885 as Binney & Smith best known for its almost ubiquitous crayons. Originally an industrial pigment supply company, it soon shifted its focus to art products for home and school use, beginning with chalk then crayons, followed later by colored pencils, markers, paints, modeling clay and other related goods. All Crayola-branded products are marketed as non-toxic and safe for use by children, making the brand a perennial favorite among teachers and parents. The company also produces Silly Putty and a line of professional art products under the Portfolio Series brand. The Crayola brand has 99% name recognition in U.S. consumer households, and its products are currently sold in over 80 different countries.

Klappentext

Crayola is a brand of artistry supplies manufactured by Crayola LLC-founded in 1885 as Binney & Smith-best known for its almost ubiquitous crayons. Originally an industrial pigment supply company, it soon shifted its focus to art products for home and school use, beginning with chalk then crayons, followed later by colored pencils, markers, paints, modeling clay and other related goods. All Crayola-branded products are marketed as non-toxic and safe for use by children, making the brand a perennial favorite among teachers and parents. The company also produces Silly Putty and a line of professional art products under the Portfolio Series brand. The Crayola brand has 99% name recognition in U.S. consumer households, and its products are currently sold in over 80 different countries.