Creating Shared Value as Future Factor of Competition

Benedikt von Liel provides a theoretical and empirical analysis of the concept of Creating Shared Value (CSV). In the theoretical analysis, the author assesses the uniqueness of the theory of Creating Shared Value by comparing it to other relevant social responsibility concepts. The empirical analysis provides insights from over 60 industry case studies of Creating Shared Value. The assessment includes the influence of geography as well as a range of other relevant external and internal factors. As a result, the author identifies critical success factors for the creation of shared value.

Autorentext
Benedikt von Liel studied Business and Mechanical Engineering at the Technical University of Karlsruhe before gaining industry experience at an international management consulting company. The practical experience triggered further interest in the combination of profit maximization and ethical driven business decisions. For this reason, the author researched the field of Creating Shared Value obtaining his PhD at the Technical University of Munich.

Inhalt

Theoretical introduction into Creating Shared Value.- Comparative analysis of CSV theory and related concepts.- Empirical study of CSV's unique elements.- Impact of geography and other success factors for CSV.