Creative Problem Solver, The

YOUR DEFINITIVE TOOLKIT TO HELP SOLVE ANY BUSINESS PROBLEM

Problem solving tools to solve any business challenge.

Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

Autorentext

Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter.

 

He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.

Klappentext

Problem solving tools to solve any business challenge. Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

Zusammenfassung

Problem solving tools to solve any business challenge.

 

Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

Inhalt

About the author

Introduction

Problem solving solved

Part I INSIGHT

Introduction

Where your brain is going wrong

Part II INNOVATION

Introduction

i. Think bigger

ii. Think like another

iii. Be contrary

iv. Be constrained

v. Choice architecture

vi. Old + old = new

vii. Reverse engineering

viii. Sidestep the issue

ix. Random insertion

x. Interrogate and extrapolate

xi. Solve something simpler

xii. Combine and redefine

Part III INSPIRATION

Introduction

1. Preparation

2. Generation

3. Development

4. Implementation

   In conclustion: a better answer

   Recommended reading

   Index

   ---