Creativity at University

The concept of creativity is considered important for each society to maintain its current economic status. Creativity is the key to achieving a better standard of living and this makes creativity an important element in a student's education. One factor that limits the capability to respond to educational needs is the lack of agreement about what the term creativity means. The term "creativity" refers to a phenomenon whereby a person creates something new that has some kind of value for other people. This book aims to examine the creative potentiality among both undergraduate and postgraduate students in higher educational institutions.

Autorentext

Was born in Tehran, Iran in 1979, Master of Business Administration at International Business School, University Technology Malaysia (2012).