Creativity f(x)

This is a journey through the dimensions in which creativity comes into play. The authors review various areas where creativity is applied as a key resource for the success of the new 21st century enterprise. Physical space, human relations and leadership in organizations, culture, and education are some of the dimensions that are linked in the book to form a new understanding of creativity. In a globalized scenario, this work emphasizes the opening towards the "creative economy" as a new paradigm to generate business models based on cooperation, overcoming notions and practices rooted for decades when thinking about new ventures. The book is an invitation to incorporate creativity as a valuable resource that is in every human organization for the full development of people's potential, their happiness and the key to the sustainability of any project or company.

Autorentext

Ernesto Osses P., ingegnere specializzato in marketing ed economia creativa. CEO dell'agenzia strategica La Familia e Past President dell'Associazione cilena delle agenzie pubblicitarie. Sergio Vivanco Z., sociologo dell'Università del Cile, specialista in analisi socioculturale, tendenze e ricerche di mercato.