CRM-A Pathway:A Case Study of Hotel Industry

This book envelops theoretical aspects of CRM in relation with hotel industry in Indian scenario. Customer relationship management is a paradigm shift for developing nations and majority of market oriented organizations are not following CRM as their main frame strategy. Understanding the segmentation, profile of targeted customers and designing CRM to facilitate its implementation is an urge. The model for relationship management of customers has been worked out which can be computerized to generate desired report for implementation.

Autorentext
Mrs. Rajashri Ramesh Chavan,M.Phil, An Asst. Prof. A research scholar working in the domain of tourism marketing. Dr. Sarang S.Bhola.Asso.Prof. Research Guide, having 2Ph.D.& 9 M.Phil associates awarded.Both working in the domain of higher education of Marketing. Presently working at KBPIMSR,Varye,Satara,Maharashtra of India