CRM in Telecommunications - A Comparative Study

This book is an attempt to study the telecom scenario in India with regard to the sudden and tremendous boom. The socio-economic profile of respondents,customer preferences, consumer behavior, customer satisfaction, customer expectations,etc. are studied in the various chapters. Graphs, tables are used to depict the qualitative analysis. This book has been written in simple and reader friendly language. This book will help readers analyse the trends in telecom and help the various telecom players to make amendments in the telecom industry in India.

Autorentext

Dr.V.Nivedita Reddy has completed her Ph.D in the year 2008 from Kakatiya University. She is currently working as Associate Professor in KITS(W),India. She is active in research and has published many articles in reputed journals.She has a rich industrial experience of five years and teaching experience of 20 years in various Indian organisations.