CRM Practices in Banking Sector

The Present book titled "CRM Practices in Banking sector" is the ideal text for anyone taking CRM as specialization. This book focuses on the concept of CRM, CRM practices in SBH and ICICI banks. The book covers the theoretical framework of CRM, the perspectives of customers towards customer relationship management practices of SBH and ICICI banks. The customers' satisfaction towards the banking services of SBH and ICICI is also covered in this book.Finally, it encompasses the bankers' perspectives towards CRM. This book highlights the trends and latest developments in the CRM area in the banking industry.

Autorentext

Dr. M. Anuradha Reddy is the Head of the Department of Commerce, Palamuru University, Mahabubnagar, Telangana State, India. She has attended and presented more than 20 papers at national and international conferences. Dr. Ravi Akula is a Chairperson, Board of Studies in Commerce, M G University, Nalgonda, Telangana State, India.

Klappentext

The Present book titled "CRM Practices in Banking sector" is the ideal text for anyone taking CRM as specialization. This book focuses on the concept of CRM, CRM practices in SBH and ICICI banks. The book covers the theoretical framework of CRM, the perspectives of customers towards customer relationship management practices of SBH and ICICI banks. The customers' satisfaction towards the banking services of SBH and ICICI is also covered in this book.Finally, it encompasses the bankers' perspectives towards CRM. This book highlights the trends and latest developments in the CRM area in the banking industry.