Crowdfunding and the perception of value:

The research investigated the perception of value of the main stakeholders regarding the participation in a crowdfunding process. To this end, the object of analysis was the Quilombo Solar Project, present on the Kickante platform, which is an online crowdfunding platform. Aiming at a better understanding of this new social phenomenon, a qualitative research was conducted with the main stakeholders, in which the author of the Quilombo Solar Project, a supporter and the person responsible for the Kickante platform stood out. The research aimed at the in-depth understanding of the dynamics of the Kickante platform performance in the value creation process, being characterized as exploratory and descriptive. The study highlights that even being little studied in Brazil, the crowdfunding dynamics presents itself as a creative and useful opportunity in the face of the national economic crisis scenario. One also concludes that stakeholders' perception of value is included in a "new moment" that considers the consumer/individual as a whole, which includes motivations in the sentimental field.

Autorentext

Licenciada en publicidad por la ESPM, especialista en gestión de medios digitales, máster en administración por la UFMS. Ella tiene una amplia experiencia en el mercado digital, dedicada al estudio de las redes sociales digitales y profesor universitario, ha trabajado en grandes agencias en el campo y es también un profesional certificado por Google para las campañas y la educación.