CSR from a strategic perspective

Lately CSR has increased its strategic status, as well as the consumer demand of sustainable development. However, there are still companies that have not adjusted their strategies to fit this swift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business. The author offers a method for companies that are looking to re-position themselves on the market to gain a competitive advantage based on sustainable core competencies through the models "Sustainable Communication" and "Strategic CSR and its benefits of enhanced stakeholder confidence/value and improved financial performance". This study is of immediate interest for all companies, since there is an increased demand on the global market for social entrepreneurship and innovation and this book offers a method for companies to anchoring CSR into their strategy and activities to make their business prosper. In a longer perspective, companies will then contribute to a healthier society, which in turn will lead to a more dynamic business environment.

Autorentext

Maria Roeck Hansen, MBA in Marketing Management: University of Gävle. M.Sc. of Business Administration and Economics: School of Business, Stockholm University International marketing professional with a passion for branding, market communication and business development.