Current Perspectives on Consumer Psychology

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors.

Autorentext

Hatice Ayd n has received an MS degree in marketing from Atatürk University, Erzurum, Turkey, a PhD degree in marketing from Atatürk University, Erzurum, Turkey. She has been interested in consumer behavior, brand management and consumer emotions. She is working as an associate professor of Business Management and Marketing at Band rma Onyedi Eylül University in Bal kesir, Turkey. Aysel Kurnaz has received an MS degree in marketing from Sakarya University, Sakarya, Turkey, a PhD degree in marketing from Sakarya University, Sakarya, Turkey. She has been interested in consumer behavior and emotions. She is working as an assistant professor of Business Management and Marketing at Band rma Onyedi Eylül University in Bal kesir, Turkey.

Inhalt
List of Contributors Section 1 Perspectives of Consumer Psychology Selay ILGAZ SÜMER 1 The Effect of the Brain on Consumer Behavior: Placebo Effect Orhan DUMAN 2 Post-Modern Truth of Consumerism: Hyperreal Consumption Hülya ER and Murat ER 3 Investor Tendencies within the Framework of Behavioral Finance: Herd Behavior Evrim ERDOAN YAZAR 4 Brand Identity and Narcissism Didem DEMR 5 The Importance of Slow Food Consumption for Tourism Marketing Yalçn KAHYA 6 Different Approaches to the Concept of Consumption Mutlu UYGUN and Ebru GÜNER 7 Spiritual Consumption as a Rising Trend in Consumer Psychology Özlem AKBULUT DURSUN 8 Thorstein Veblen and Conspicuous Consumption Mehmet Said KÖSE 9 Minimalism in Consumption Selçuk Yasin YILDIZ and Sezen GÜLEÇ 10 Consumer Regret lknur TÜFEKÇ 11 The Relationship between Consumer Guilt and Shame and Impulse Buying Melih BAKOL 12 The Relationship between Subjective Well-Being and Consumer Well-Being Elif KARA 13 Consumer Wisdom Section 2 Theories of Consumer Psychology Hayrettin ZENGN and Eda KUTLU 14 Customer Evangelism and Its Theoretical Bases Ümit BAARAN 15 Self-Identity Theory in Consumer Psychology and Behavior Hatice AYDIN and Somayyeh BIKARI 16 Evaluation of Cognitive Dissonance Theory Emre HARORLI 17 Socioemotional Selectivity Theory Section 3 Practices of Consumer Psychology Hayrettin ZENGN 18 Metaphoric Analysis of Consumption Concept in Digital Natives Volkan TEMZKAN 19 Does the Principle of Least Effort Affect the Intention to Continue Using a Mobile Shopping Application? Aysel KURNAZ 20 Bibliometric Analysis of the Journal of Consumer Psychology List of Figures List of Tables