Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
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The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
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- Allgemeine Informationen
- GTIN 09783866448483
- Sprache Englisch
- Größe H210mm x B148mm x T24mm
- Jahr 2014
- EAN 9783866448483
- Format Kartonierter Einband
- ISBN 3866448481
- Veröffentlichung 30.07.2014
- Titel Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
- Autor Francois Habryn
- Untertitel Dissertationsschrift
- Gewicht 555g
- Herausgeber Karlsruher Institut für Technologie
- Anzahl Seiten 384
- Lesemotiv Verstehen
- Genre Management
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