Customer Perception Towards Green Products

Customer are becoming more concern about environment and their health that why they are start using green products for their needs. The present study is attempted to investigate the customer perception towards green product in India. This study reveals that customers are well aware about eco-friendly products and the majority of the respondents reported as TV as effective source of awareness. It was also found majority of respondents purchase green products with a motive that as they were concern for health and also majority of respondents purchase green products from malls only because they get a variety of green products easily. This study also brings customers have strong opinion that price of green product is very high and government should try to reduce the price.

Autorentext

Dr. preeti shukla, profesor asociado, Ph.D, MBA en el departamento de gestión de marketing de comercio y gestión en la universidad Dr. C.V.Raman .Una experiencia de 11 años de enseñanza a estudiantes de PG y UG ;publicación; varias conferencias nacionales e internacionales.