Customer Relationship Management and Marketing performance of Bank

The book contributes to Customer relationship management and marketing performance literature by indicating a crucial role of customer relationship management for marketing performance of the banking sectors. Moreover, it also contributes to close the gap of empirical research in the field, which exists particularly due to the diverse attitude of customers in developing countries, like Ethiopia, to bring changes in building customer relationship in the banking sector.

Autorentext

I Pursued BA Degree in Business Management From Adama University and Masters of Business Administration(MBA) From Addis Ababa University,Ethiopia. Currently I am a young Lecturer in Haramaya university college of Business and Economics Department of Management.