Customer Relationship Management (CRM) for Medium and Small Enterprises

Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes.

Autorentext

Antonio Specchia is a CRM architect with a background in marketing and economics. He shapes data architecture to boost the best outcomes, designing complex workflow configurations to enhance control over the sales process as well as advising companies about agile methodologies. Antonio has a long experience in management. He is now a seasoned entrepreneur.

Antonio is currently a CRM architect at easyCRM. easyCRM helps organization with designing, implementing, and enhancing CRMs. They develop great sales process management by implementing a CRM that works and focuses on what matters is the logic and the strategy behind the CRM.

easyCRM possesses strong marketing know-how that enable organizations to highlight their sales process logic and develop an effective CRM architecture. Their mission is to help organizations enhance their CRM and develop effective impact on the bottom line.

Previous to his role at easyCRM, Antonio was a Agile Marketing Strategist at STRATEGIC LINKS LONDON, in London UK where explored the benefits of Agile when applied to marketing.

Inhalt

Acknowledgments About the Author CHAPTER 1: Understanding the CRM CHAPTER 2: The value for the organisation CHAPTER 3: Sales Process management CHAPTER 4: Leads Generation CHAPTER 5: Helping people (Customer Service) CHAPTER 6: Data Architecture CHAPTER 7: Reporting and forecasting CHAPTER 8: Implementing a CRM CHAPTER 9: How to select a CRM platform