Customer relationship management (CRM) In SMEs

In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.

Autorentext

Ehsan Abedyan graduated in MBA from Multimedia University in 2011 in Malaysia. His research interest covers Customer Relationship Management (CRM), Strategic Marketing and Strategic Management. In the present time, he is working as a CRM consultant in SGP Co.