Customer Relationship Management

Customer Relationship Management is an essential part of modern business management that focuses on customer retention through customer satisfaction and enhanced loyalty. Modern companies realize that it is far more expensive to find new customers than keep existing ones and so put sufficient investment into looking after and growing existing accounts. Two important processes of CRM include proactive customer business development and building partnering relationships with the most important customers. Customer Relationship Management seeks to unify the strategies of marketing using relationships and information technology to create profitable, long-term relationships with customers and other parties. This value is created through providing good chances to use data and information to understand customers and provide them with value. Consequently, this requires the integration of customers, individuals and marketing abilities, which happens through information, technology and applications.

Autorentext

Sk. Gurumoorthi, M.B.A., Ph.D., Associate Professor of Management Studies at Siddharth Institute of Engineering and Technology, Andhra Pradesh, India, published 2 research articles in international journals.Gundluru Haranath, M.Com., M.B.A., M.F.M., M.F.T., Ph.D., Assistant Professor of Commerce at Yogi Vemana University, A.P., India.