Customer Relationship Management in Banking Industry

This book is useful for those working on CRM projects , bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are public sector and 2 are private sector.It is an extraction of the banker and customer experience. The best analytical tools are used for the purpose of analysis.

Autorentext

Dr. Hari Sateesh M.Com, SET, PGDCA, M.Phil, Ph.D, Assistant Professor Of Commerce. He has 13 years of rich experience in teaching & research. He was awarded Ph.D Degree from the Dept. of Commerce & Business Management, Kakatiya University-Warangal, for his research on "CRM in Indian Banking Industry" - A comparative study of select Public & Private Sector Banks.