Customer Relationship Management

Apparel, one of the basic necessities to cover the body has leaped to fashion and lifestyles with growing advancement in human civilization. The growing demand of apparel for clothing as well as fashion consciousness among various socio-economic background of population around the world and in India is linked with the success of the apparel retailing sector it leads to Special Brand Apparel stores to satisfy the customer. Customer Relationship Management has drawn a considerable attention of the earlier researchers. While reviewing the literature on CRM at Brand apparels, few studies have been found available that analyze how Customer Relationship Management functions in retail market.

Autorentext

Dr. Smitha Sambrani is an Associate Professor at the Dept of Business Management, Osmania University, Hyderabad, India;Dr. Srinivas Muthe is an MBA and has been awarded his PhD from SJPJ Tibrewala University, Rajasthan, India.