Customer Retention And Acquisition Practices in Indian Banking Sector

Over the last few years, the use of technology in banking has grown at a phenomenal rate. So effectiveness of technology is critical to the success of customer services provided by the banks. So this book will shed a light on the banking practices of different banks belonging to various categories.With the emergence of new private banks, foreign banks, the banking sector has become enriched and diversified with focus spread to retail banking. The existing banks have wide branch network and geographic spread, whereas the new private and foreign banks have the clout of massive capital, lean personnel component, the expertise in developing sophisticated financial products and use of state-of-the-art technology.The analysis revealed that customer oriented customer relationship management practices was critical to effectiveness of services provided by banks.

Autorentext

Dr.Swayambhu Kalyan Mishra is MBA(KIIT), Ph.D. in Management from Ravenshaw University has published anumber of research papers in International journals, has devoted his career to research in Banking and CustomerRelationship Management. Currently he is working as a Lecturer in Management at School of Management Studies,Ravenshaw University.