Customer's Behaviour towards Public & Private Banks in Pakistan

The purpose of this book is to introduce and demonstrate an understanding of consumer behavior of banking customers in Pakistan. The Induction of Liberalization Policy and Privatization of banking Institution and emergence of competitive environment because of privatized and entry of new domestic and foreign banks in the Industry. The research work has provided the insights regarding the banking customer's way of making decision, expectations, perceptions, and priority to banks. Which I think will provide an understanding of the market factors and banking customers of both public and private sector banks in Pakistan.

Autorentext

Imran Ahmed was born in Larkana,Pakistan, on August 04, 1979. After finishing High school, obtained BBA(Hons) & MBA from SZABIST Karachi,Pakistan in 2002.He served banking industry between 2003 & 2012 on various positions in Pakistan, later He received another MBA from American college Cyprus along with dissertation thesis on Banking in Pakistan.