Customer Satisfaction

Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.

Autorentext

Dr. Md. Abul Kalam Azad was born in Bangladesh in 1964. He obtained his PhD. degree in Applied Mathematics in 2004. At present he is an Associate Professor at the Department of Applied Mathematics, University of Rajshahi, Bangladesh. More than 20 of his research articles have been published from renowned journals.