CUSTOMER SATISFACTION TOWARDS FMCG PRODUCTS

Customer Satisfaction Analysis is really a call to action. By understanding the Satisfaction level of the product components and evaluations by group or segment of customers, companies can design response strategies that are truly responsive to vital customer expectations and that differentiate in the marketplace. Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Organizations are increasingly interested in retaining existing customers while targeting non-customers; measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace. Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service to product/service.

Autorentext

Dr Dinesh S, Assistant Professor of Management Science at Sri Ramakrishna College of Arts & Science (Autonomous), Coimbatore. He holds 11 years of teaching and 2 years of industry experience in the field of HR. He Specialized in Human Resource Management. He published more than 15 journals and 8 Books in national and international publishers.