Customer Shopping Behaviour in Indian Organised Retail Scenario

This book is a modified version of the original thesis. Analysis is written keeping in view those who are starters in structural equation modeling approach. It is expected that the readers shall gain base level knowledge of the concepts drawn in the book. The industry figures reflect the time during which the research work is carried out.

Autorentext

Dr. B. Abdul Azeem is Associate Professor at Annamacharya PG College of Computer Studies, Rajampet, India. He has 10 years of experience in teaching various management courses. His research in the field of retail services and atmospherics is published both in national and international platforms. He holds memberships of IACSIT and IAENG.