Customer Store Loyalty on Supermarkets in Kenya

The book discusses customer loyalty and what incentives are used to motivate customer loyalty in the nakumatt stores, within Kenya. We find that depending on the location of the stores different categories of age groups are attracted and again there is influence of the economic power on specific purchases

Autorentext

The author is a Supplies and Procurement Practitioner,also Lecturers in one of the public universities in Kenya.