CUSTOMER VALUE DELIVERY IN B2B VIRTUAL NETWORK ORGANISATIONS

Providing superior customer value is crucial to many business organisations. This book is intended to benefit both the marketer and researcher in identifying how a Web-based virtual network organisation (VNO) can successfully create and deliver superior customer value to client organisations in real-time. This research is a step toward bringing out some of the sources and contents of how superior customer value can be modelled through a real-time customer- focused, customer-oriented and market-oriented virtual network to serve the rapidly changing B2B marketing environment. Using the research framework as guidance, managers are able to serve their business customers in more efficient and cost effective ways in real-time.

Autorentext

Dr. Henry Ho is an Assistant Professor of Marketing at Minot State University in North Dakota, USA. He holds a D.B.A. from Southern Cross University and a Master of Business major in Marketing from Victoria University. His main areas of research include customer value creation and delivery, marketing in Asia and marketing education.