CUSTOMERS' PERCEPTION TOWARDS LEATHER PRODUCTS:

This book is a miniature attempt to explore the factors influencing the consumers to select the leather products, the awareness level of the consumers about the leather products, the satisfactions level of the consumers about the leather products, the problems faced by the consumers while purchasing the leather products and suggestion to improve to the quality of the leather products.

Autorentext

R.SHOPHIYA M.Com(CA), M.Phil, M.Sc, PhD est professeur adjoint de commerce et travaille au Gobi Arts and Science College, Gobichettipalayam depuis 10 ans. Son domaine de spécialisation comprend le marketing et la finance. Elle a publié plus de 10 documents de recherche et articles dans des revues réputées.