Customers' Predilection

This survey report is based on issues of consumers and its impact on their behavior and to take some necessary steps to understand those issues. In the last one decade, a number of Pakistani satellite and other channels have been started which increase the choice for the viewers to watch different types of program. As we know that most of the people in Pakistan are watching international Satellite channels due to which people are forgetting their own culture. In this survey, we only surveyed different sectors of Rawalpindi/Islamabad to check the behavior of viewers. The analysis is based on the behavior of the viewers towards Pakistani media.

Autorentext

Muhammad Usman Kemal is an Assistant Professor of Finance at one of the leading universities of Pakistan i.e. Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad campus. Mr. Kemal is holding a degree of MBA from University of Newcastle, Australia. For more information, visit http://usmankemal.szabist-isb.edu.pk