Cut-Through

You are always selling. You're not just convincing people to buy your products or services, you're asking them to buy into you and your ideas. In a world where attention is at a premium, we have to be able to cut through the noise. Pitches and presentations aren't something to wing. Top performers understand the importance of preparation: knowing exactly what to say and how to say it. Get it right and you will supercharge your results and propel your career forward. Cut-Through reveals a proven step-by-step process for crafting your ideas, then delivering a winning performance. You'll discover how to crystallise your thinking into 'sticky' key messages, then wrap them into a narrative framework that makes your audience lean in and engage. Packed with easy-to-implement tools and techniques, it also gives you access to a library of powerful resources including a diagnostic scorecard, bite size videos, cheat sheets and more. Dominic Colenso started his career as an actor, most famously playing Virgil Tracy in the Hollywood remake of Thunderbirds alongside Sir Ben Kingsley. He now works with businesses around the world, helping individuals and teams take centre stage and deliver outstanding results.

Autorentext

By the time he was 26 Dominic Colenso had flown a spaceship, lost a million dollars and been fired by Simon Cowell. He now empowers businesses, sales teams and leaders around the world to increase the impact of their communication and perform at their best under pressure. He's also the host of the Why Life's A Pitch podcast.

Klappentext

Most pitches and presentations suck. Yours don't have to. Whenever you speak you're not just sharing information, you're asking your audience to buy into you and your ideas. In a world where attention is at a premium, you have to cut through the noise. Pitches and presentations aren't something to wing. The best presenters prepare with purpose, crafting what to say and how to say it. Get it right and you will supercharge your influence, your impact and your results. Cut-Through reveals a proven six-step process for developing your ideas and giving a winning performance. You'll discover how to crystallise your thinking into 'sticky' key messages, shape them into a narrative your audience can't ignore, then deliver your words with confidence. Packed with easy-to-implement tools and techniques, you'll also have access to a library of powerful resources including a diagnostic scorecard, bite size videos, downloadable cheat sheets and more. Dominic Colenso started his career as an actor, most famously playing Virgil Tracy in the Hollywood remake of Thunderbirds alongside Sir Ben Kingsley. He now works with businesses around the world, helping individuals and teams take centre stage and deliver outstanding results.