Data-Driven Marketing in Grocery Industry

This study presents a comprehensive model of data-driven marketing tailored to the grocery sector, identifying 13 key components through a systematic literature review. Emphasising customer segmentation, personalisation, and predictive analytics, the model demonstrates how data can enhance sales and loyalty. The findings offer a strategic framework for retailers seeking to leverage data effectively in a competitive market.

Autorentext

Milad Shemshaki graduated from the University of East London with a focus on Digital Marketing and Consumer Behaviour. His research explored how AI is shaping modern marketing strategies and enhancing customer engagement.