Wir verwenden Cookies und Analyse-Tools, um die Nutzerfreundlichkeit der Internet-Seite zu verbessern und für Marketingzwecke. Wenn Sie fortfahren, diese Seite zu verwenden, nehmen wir an, dass Sie damit einverstanden sind. Zur Datenschutzerklärung.
Database Marketing
CHF 43.15
Auf Lager
SKU
CBN01JF1KAD
1 Verfügbar 
Geliefert zwischen Fr., 14.11.2025 und Mo., 17.11.2025
Details
High Quality Content by WIKIPEDIA articles! Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.The "database" is usually name, address, and transaction history details from internal sales or delivery systems, or a bought-in compiled "list" from another organization, which has captured that information from its customers. Typical sources of compiled lists are charity donation forms, application forms for any free product or contest, product warranty cards, subscription forms, and credit application forms.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130250126
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Sprache Englisch
- Größe H220mm x B150mm x T5mm
- Jahr 2009
- EAN 9786130250126
- Format Kartonierter Einband
- ISBN 978-613-0-25012-6
- Titel Database Marketing
- Untertitel Database marketing, Direct marketing, Database, Customer, Data warehouse, Customer relationship management, Customer lifetime value, Spam (electronic)
- Gewicht 136g
- Herausgeber Alphascript Publishing
- Anzahl Seiten 80
- Genre Wirtschaft
Bewertungen
Schreiben Sie eine Bewertung
