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Deceptive Brands
Details
The neurosales help us measure the reactions of our customers against products or services we offer, not to force them to buy. They help us understand why customers say what they say and do what they do. This new tool is much more effective, because many times our clients have difficulty articulating their feelings or perceptions are distorted due to the process of further rationalization. At the time when you think about feelings, they are altered and the act of observation changes reality. The main benefit of neurosciences is based on obtaining information in real time about the brain areas involved and activated during the perceptual process. That's why we now know that 95% of purchasing decisions are set in the subconscious part of the brain and because of this most of our buying decisions are impulsive, not rational.
Autorentext
Manuel Quiñones, Ph. D., MBA, MC, è autore, docente internazionale, decano della Facoltà di Scienze Economiche e Commerciali dell'Università El Bosque, professore e consulente aziendale con una carriera straordinaria, autore di diversi libri su temi di gestione, in particolare nel campo delle vendite e del marketing. Facilitatore esperto per multinazionali.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786138254379
- Sprache Englisch
- Größe H220mm x B150mm x T22mm
- Jahr 2018
- EAN 9786138254379
- Format Kartonierter Einband
- ISBN 6138254376
- Veröffentlichung 01.11.2018
- Titel Deceptive Brands
- Autor Manuel Quiñones
- Gewicht 542g
- Herausgeber GlobeEdit
- Anzahl Seiten 352
- Genre Betriebswirtschaft